What we do is not just a business.
We carry on a legacy.
For twenty two years, we, at Parle Agro, have continuously held our consumers in the highest regard, satisfying their tastes and preferences at every level. Through the years, we have not just satisfied the needs of the consumers, but have also formed a bond of trust with them; a bond for which we have the utmost regard, one without which our work would be futile. We, at Parle Agro, have made our mark as a manufacturer of consumer products by doing things differently.
Since the launch of Frooti - India's first national mango drink in 1985, Parle Agro has kept up with the constant need to deliver fresh and innovative ideas and products to the market.
We are the first Indian Company to have a tie up with Tetra Pak or to launch a Favorite Mango Drink in a PET bottle, slim pack or even the triangular shape pack, and our changes have complemented the ever changing face of India, leaving everyone thirsty for more.
In 1986, Parle Agro made a path breaking venture with Appy Classic, a classic apple drink. Following the success of Appy Classic, we pioneered the launch of the first ever sparkling Apple drink - Appy Fizz.
With Bailley, our innovations in terms of packaging for airlines have made it a sought-after brand for packaged drinking water. In spite of the tough competition, Bailley maintains a good position in India and holds the No.1 position in select markets.
Parle Agro has diversified into confectionery business & in a short period of time has achieved a pan-India presence.
ButterCup is categorized as toffee. With a market with heated competition, ButterCup boasts of a creamier more fulfilling taste, leaving you with an urge to have one more. ButterCup is available in refill pouch as well as Jars of different sizes.
ButterCup Softease is a candy that gives you a uniquely chewy & smooth eating experience with a rich after taste. It is available in four variants, viz. Strawberry, Coconut, Caramel & Vanilla.
Mintrox comes in a unique round shape to give enhanced flavor release & long lasting taste which serves as value for money. Mintrox is a mint candy available in 2 flavors, viz. Mintrox Hard Peppermint & Mintrox Hard Cinnamon Mint. We are the first one to launch Cinnamon flavor in the Hard Boiled Candy category. Mintrox is available in refill pouch as well as Jars.
We believe we will be leaders in our business by constantly striving to improve ourselves, our knowledge and skills, and most of all by remaining a customer centric organization. And it is this very belief that makes us visionaries, pioneers and innovators in what we do.
Taking advantage of our success in branding of our various drinks in India, we have successfully marketed them by launching our brands in various regions across the globe like USA, UK, Canada, Australia, Singapore, Mauritius, Malaysia, New Zealand, UAE, Kuwait, Bahrain, Angola, Zambia, Uganda, Ghana, Togo, Congo. We are the member of various prestigious organizations - the Agricultural and Processed Food Products Exports Developments Authority (APEDA), Federation of Indian Chambers of Commerce and Industry (FICCI), Federation of Indian Export Organizations (FIEO), Project Exports Promotion Council of India (PEPC) - and thus have the support of the Government in our various ventures.
Parle Agro Pvt Ltd is a distinguished manufacturer and exporter of a wide variety of food items which are as follows:-
- Mango Frooti
- Appy Classic - Made from Juicy Apple
- Sparkling Apple Drink - Apple Fizz
- Packaged Drinking Water - Bailley
- Confectionery - Butter Cup Toffee, Butter Cup Softease and Mintrox with 2SKUs namely Cinnamon Mint Flavor, Pepper Mint Flavour and Butter Cup Toffee.
All the products of Parle Agro Pvt. Ltd. are manufactured under the most hygienic conditions. Great care is exercised in the selection & quality control of raw materials, packaging materials. Rigid quality standards are ensured at every stage of the manufacturing process. Every batch of drink, packaged drinking water and confectioneries are thoroughly checked by quality experts using the most modern equipment.
Our drinks are made available in Tetra Packs and Pet Bottles which retains the freshness of the drink for a long time. The special technology used in the packaging keeps the drink fresh for a longer period of time. Owing to all these reasons, our products have been awarded with ISO certification. Thus we are engaged in providing the new generation consumers with healthy and delicious drink to refresh.
For the brands Frooti, Appy Classic and Appy Fizz, Parle Agro Pvt. Ltd. has strategically located manufacturing facilities at Patalganga, Bhopal, Chennai, Hyderabad and Ghaziabad. We have franchisee location at Kolkata, Guwahati, Ambala and Jharkhand. The locations of these units ensure a constant output and easy distribution. Each factory has state-of-the-art machinery with automatic packaging facilities.
The plant that produces Bailley meets the stringent requirements of the BIS norms comprising of chemical and microbiological tests. All the plants adhere to the recommended International Code of Practices and the General Principles of Food Hygiene.
The state-of-the-art plants also minimize the wastage and render high yield. We have strength of highly qualified and experienced team of dedicated engineers. These engineers along with our team of R&D professionals are constantly involved in innovating various techniques and methods to add value to the industry. The extensive distribution network, built over the years, is a major strength for our company, since it helps us to make available to consumers our products even in the most remote places.